.png)
Insights from the KinArmat Talks
Navigating effective communication is crucial in today's interconnected world. Evelien De Ridder's insights from the KinArmat Talks highlight essential strategies for anyone looking to improve their communication skills. This article delves into five key takeaways from her talk, focusing on storytelling, network building, transparency, understanding your audience, and learning from mistakes to enhance professional and personal communication.
Evelien De Ridder's journey
Evelien De Ridder initially set her sights on becoming a journalist, fueled by her studies in political and social science. After working as a freelance journalist, a pivotal moment came when she and four colleagues—all from a previous job—decided to venture into new territory. Together, with an even mix of two women and two how men, representing both French and Dutch backgrounds, they founded Whyte Corporate Affairs during the tumultuous period of the 2008 financial crisis. The choice of "Whyte" as the name symbolized hope, a guiding light during a time of significant economic uncertainty, marking the beginning of a new chapter in her professional life dedicated to public affairs.
5 Key Takeaways
1. If you have a good story, they’ll listen.
Evelien emphasized that to truly make a communication impactful, you must provide quality. "If you have a good story, they'll listen," she stated. By focusing on crafting compelling narratives and delivering value, you ensure that your audience is attentive and receptive. Quality storytelling is not just about sharing information; it's about making a lasting impact that resonates with people and knows who your target audience is.
2. A strong network starts with your current connections and peers.
Building a valuable network begins with the connections you already have. Evelien noted that a network comes with time and comes by engaging with your peers, as their evolving careers can present valuable opportunities in the future. Talk to your peers because these people also grow up and assume different roles that might be helpful one day for you. Nurturing these relationships now lays the foundation for a supportive and beneficial network that grows alongside you.
3. Maintain trust through transparency.
According to Evelien, maintaining trust is essential in crisis communication, and the best way to achieve it is through transparency. While you don't have to share everything, never lie, as dishonesty will always backfire she stated.. By being open and honest, you build a foundation of trust that strengthens relationships and fosters long-term credibility.
4. Defining your target audience is crucial
Evelien emphasized that defining your target audience is crucial to effective communication. By identifying who you are speaking to first, you can ensure your communication is relevant and impactful. Tailoring your message to the specific needs and interests of your audience increases engagement and the likelihood of achieving your desired outcomes.
5. Impact is when a client understands their mistake and learns to do things differently.
Success can take many forms, but true impact in crisis communication is achieved when a client understands their mistake and learns to do things differently. Evelien highlighted that meaningful success goes beyond immediate results; it involves fostering growth and positive change in others. When a client recognizes and corrects their errors, it signifies a deep and lasting impact.
To end this inspiring evening, Evelien finished with encouraging everyone to bring different voices to the table, which she finds crucial in crisis communication. She emphasized that the strength lies in the collective knowledge and insights of many people across different generations.
Join us at the next KinArmat Talks to further explore these insights, meet thought leaders, and expand your own perspectives. Share what you learn to inspire others and grow our community. Be a part of the conversation that shapes our future.
